LINK quote [Belgian born and raised, Jean-Francois moved to London to pursue his passion for Photography. His passion can be traced back to when he received his first camera when he was just five years old. The camera in question, a simple point and shoot affair, sparked a curiosity and desire that has not faded to this day. Culminating in an ever growing collection of photographs, primarily fashion/portraiture focused, thanks to a chance encounter whilst working in a photo archive in his late teens where he discovered the work of Diane Arbus, Joel Peter Witkin, Disfarmer and Avedon. Describing the images he saw as “beautiful and challenging”, it was at this point he realised the potential fashion photography could offer in creating extraordinary representations of creativity, imagination and above all, beauty].