Horny Manatee

LINK quote [The nature of marketing is changing so fast as online and offline are all mashed up - and that happened last week, on December 4th, to be exact ...when Conan O'Brien made a joke about a "Webcam manatee", on his late night show, someone in a manatee costume rubbing himself or herself provocatively in front of a camera (to the tune of the 1991 hit "I Touch Myself") while a voyeur with a lascivious expression watched via computer. At the end of the skit O'Brien mentioned that the voyeur was watching www.hornymanatee.com - only he made up the site on the spot - no such website existed at that moment". Conan O'Brien's staff at NBC registered horneymanatee.com made up a site within a couple of hours with some quickly improvised pictures and got more than a million visits within one week (the article says 3 million "hits")].
(via WebMetricsGuru)